The  Element of Communication Process

Sources                   message                     channel                       receiver
Communication skills	Elements	Seeing	Communication skills
Attitudes	Structure	Hearing	Attitude
Knowledge	Content	Touching	Knowledge
Social system	Treatment	Smelling	Social system
culture	Code	tasting	Culture

Sources 

The source initiates the process by having a thought or an idea that he or wishes to transmit to some other entity. The sources may or may not have knowledge about the receiver of the message. Sources can be single individuals, groups or organization.

Encoding

This is the hidden element of communication process. This is a job related to given massage from the source translates the message into a linguistic format that the receiver can understand. Encoding is a job of shaping of symbolizing message.

 Message

A message is a pieces of that a sender wishes to dissemination to the receiver .the message are sent in written, printed or spoken forms and with signs, symbols or music . the most important aspect of a message is to create meaning  since communication is about creating meaning one must be able to top identify what he/she wish to send.

Channel

Channel refers to way in which a message is sent to the receiver channels are the tool through which information is transmitted to heterogeneous people. Channels are also known as media. There are 3- types of channels. They are:

I)                   print media

II)                electronic/ broadcast media

III)             new media

 Decoding    

This is concerned with receiving and understanding message. Decoding in           communication involves taking meaning out of message. This is the opposite process of encoding process to find the original message by reversing the coding process.  It is the process to find the message by receiving the coding process. It consist of activities that translate or interpret physical message into a form that has eventual meaning for receiver

Receiver

Who receive or gain the message, those are receiver. It is the target of the message. The receiver can be a single person, a group, an institution, or even large, anonymous collection of people. Understanding receiver background and characteristics is important in order to increase communication competency and productive. The receivers are listens for a radio, readers for newspaper or magazines, audience for television and viewers for online media.

Feedback

Effect, reaction or feeling resulting out of understood message is known as feedback. Feedback Communication scholars have traditionally defined two different kinds of feedback – positive and negative. It is important for improving communication as well as policy making systems. It is the response to any message. Feedback represents a reversal of flow of communication. It shapes and alters the subsequent message of the source. Feedback can be immediate or delayed.

Noise

The noise in communication process can be defined as anything that interferes with the delivery of message. There is no such thing as perfect communication. As increase, the quality of communication process decrease. On the other hand, as noise is eliminated, the qualities of communication process increase. Ideally, complete communication would be possible only in the absence of any kind of noise.