Communication and Mass Communication

1)    Concept of Communication

The term communication is derived from the Latin word ‘communis’ and ‘cammunicare’ are corresponding to communication’. Communis (noun) means common, commonality or sharing. Where as communicate (verb) means to make share. Hence communication is the process of sharing of information or knowledge or meaning. All the creatures in the world have their own way of communication. Communication purpostal and systematic way of sharing information between speaker and listener. Communication as general human activity is often referred to as-exchange of information or the exchange of thoughts, message or information as speech, signals, writing, or behavior.

Communication is the activity of conveying meaningful information. Communication requires a sender, a message, and an intended recipient, although the receiver need not be present or aware of the sender’s intent to communicate at the time of communication; thus communication can occur across vast distances in time and space. Communication requires that the communicating parties share an area of communicative commonality. The communication process is complete once the receiver has understood the message of the sender. Feedback is critical to effective communication between parties.

There is no single definition of communication. There are hundreds of explicit and             implicit definitions of communication that have been published in the communication and related literature. Some definitions of communication are collected from different sources:

1. “communication is the process of sharing information “(Abuja and Chhabra)
2. “the exchange of thoughts message or information, as by speech, signals writing or behavior “.(Dictionary)
3. “Communication is social process and countless ways in which human beings keep in touch with one another. In essence, communication means sharing of ideas between /among  personal verbal and written symbols”.(Uma Neraula)
4. “communication is social interaction through messages”.(Fiske)
5.  “communication is the act of transmitting information”.(Ambler)
6. “communication is the process of exchanging information usually via a common system of symbols”.(Answer.com)